The Algorithm Knows What You LikeBut Does Anybody Know Who You Are?

We know more about people than ever before.

Where they vacationed. What they ate. What their kids are doing.

And yet…

Knowing someone’s updates isn’t the same as knowing their heart.

The algorithm knows what you like. It knows what keeps you scrolling. It might even know what you’ll buy next.

But it doesn’t know what you’re carrying.

And neither do most of the people watching your life.

Connected is not the same thing as known.

We’ve built remarkable tools for staying in touch.

But staying in touch and being known are different projects.

One requires attention.

The other requires presence.

Perhaps the next time we reach for our phone, the question isn’t what we want to see.

It’s who we want to know.

And whether we’re willing to be known in return.